WUZZ – the callsign that would become a format

October 18, 2023 Off By Eric O'Brien

As of today, Southern Belle Media Family, LLC stations have taken the call letters from one of their two New Castle-licensed outlets, switched them with the other New Castle outlet and created a format network from the first set of letters.

Today, WKST-AM is no longer on 1200, but now on 1280. WUZZ moves to 1200 and now sports a Classic Hits format WUZZ Radio with the positioner “The Greatest Hits That Ever Was”. Poor grammar aside, and according to Radio Insight, the new WUZZ Radio will serve four of the smaller Northwestern PA markets – Of course 1200 AM and 97.9 W250CW New Castle; WTIV (1230; 105.3 W287DC Titusville); WHMJ (99.3 Franklin; formerly “Majic”); and WXMJ (104.5 Cambridge Springs).

Hosts include Lonny Boy (most recently of WMVL Meadville) will handle mornings; KC O’Day (from WALY Altoona) will track middays and Chris Randolph will continue the tracks in the afternoon. “The Nightclub” will be handled by Kelli Gates.

Does WKST moving to 1280 mean the news/talk format is moving with it? No. The station and 97.5 W248DJ is simulcasting nearby Grove City sister WYLE (95.1) with it’s “Willie” classic country format.