WLTJ adding local podcast to main channel lineup
May 26, 2022From radioinsight.com – Steel City Media recently introduced new programming on their HD sub channels for both WLTJ (92.9) and WRRK (96.9 Braddock). Soon though, Hot AC formatted WLTJ will reserve the 7:00 – 10:00 p.m. weeknight block for the “Ya Jagoff!” podcast hosted by Rachael Rennebeck and John Chamberlin. The content – everything from food to culture – will be “repurposed” for radio.
Ya Jagoff! on Q 92.9 premieres at 7:00 p.m. on June 6. John and Rachael recently filmed this video in an attempt to take over the station at its McKnight Road studios in Ross Township.
To put it bluntly, the Frischlings don’t have a clue, what to do with WLTJ. They haven’t in many, many years. They don’t listen to any suggestions. I know first hand. I worked there from 1999 thru 2001. They just really got lucky with the success of Bob FM. With WLTJ, they went from a good soft rock station back in the 80’s, and killed it in the 90’s… and I don’t mean killed it in a complimentary way. John Gallagher as PD was a joke. Then they went with Q format, which sounds like a radio Disney clone, and it sucks. They are privately owned, and if they’d do a GOOD classic hits format, they could bury 3-W-S. But they won’t. They listen to one dreadful consultant after another. The WLTJ ship has been sinking for years. Man the lifeboats.
I second Randy’s comment. The problem with the station isn’t the morning show or the positioning statement, which they alternate changing every couple of years thinking it will fix everything.