Whiplash Radio buys TKO “Classic Top 40”
August 20, 2014Whiplash Radio has purchased the former TKO classic hits format “Classic Top 40”, and will make it available to radio stations on a barter basis. Whiplash Radio has also retained Mike Tyler Owner of Broadcast Affiliate Sales for marketing, advertising sales and consultation.
“I know there is a huge hole in the radio industry for a low maintenance, major market jocks, and top-notch programming classic hits 24/7 format. We are putting an end to generic big corporation syndicated blah. Classic Top 40, is a fun, high energy, we’ll researched, totally customized syndicated classic hits format that’s designed around a radio stations needs! Classic Top 40 will work in all size radio markets” said Chris Lash, President of Whiplash Radio.
Mike Tyler, Owner of Broadcast Affiliate Sales said, “Chris has a fantastic vision, a customized 24/7 format designed to entertain and hold a radio stations audience in any radio market. This is more of a franchise for a radio station, a partnership between content provider and the station. Classic Top 40, will work with each station to delivering consistent, well researched music, major market top-notch talent, custom imaging and jingles to help a radio station compete in their local market. Chris has a fantastic business model that will truly help radio stations”.
Whiplash Radio, owner/operator of radio stations in Tennessee, Kansas, Colorado and Nebraska. Chris Lash is a 35 year broadcaster and is a stockholder in the syndicated Music Of Your Life format. He is also a native Western Pennsylvanian and has worked for stations in Erie, Pittsburgh, Punxsutawney and Altoona. Chris plans to launch Classic Top 40 by mid September.
For details visit www.broadcastaffiliatesales.com
Congrats to Chris as he embarks on what I believe will be his most successful venture, Michael J. Daniels OM, BCI INC