Well-known producer Jay Rayvid dies

January 10, 2025 0 By Eric O'Brien

If you are a Gen-X Yinzer, you might remember the name, Jay Rayvid on WQED-TV (13). Rayvid was frequently seen on the air during the seemingly-endless (in those days) pledge breaks with Margot Woodwell asking you to get mom or dad to come to the TV set because “this message is for them.”

If the name doesn’t ring a bell, you’ll likely recognize some of the programs he produced. When not hosting pledge drives, Rayvid was behind the scenes as an Emmy-winning executive producer for “Mister Rogers’ Neighborhood”. Most of his works from there were for children and families to watch together. Other such programs include “Once Upon A Classic” which was hosted by Bill Bixby, “Wonderworks“, and “Where in the World is Carmen Sandiego?”.

Mr. Rayvid died December 31 at the age of 92 near his home in Naples, Florida. The Post-Gazette has a really nice tribute to this creative mind who remains a legend at WQED where he worked from 1962 until his retirement in the 1990s