Saxonburg low-power; internet outlet alters format
March 25, 2021Saxonburg, Pennsylvania-based internet station Saxonburgradio.com announced today that it has slightly changed its music format. Ken Hawk, station owner and general manager, says the station’s format will remain adult contemporary, but will skew towards the lower end of its 25-54 demographic.
“We’re still within that target demo, overall,” said Hawk. “Our core had been 33-49, but with the correction we made this past Monday, that core shift has been adjusted to 27-43. We’ve modified our rotation to favor songs from 2000 to present during weekdays, with only songs within the last 12 years in morning drive.”
Hawk says the station will still play hits from the 80’s and 90’s, but only during the evening hours. The weekend and late night smooth jazz programming will remain intact, including the hourly “Local Music Moment”, which spotlights local musical talent, and the full-service news and information elements.
“We’re very proud of our success,” Hawk said. “We’ve come a long way since we first signed on in 2015. The analytics of who’s tuning in show that this was a prudent next move for us to stay competitive.”
Saxonburgradio.com also operates on low-powered over-the-air frequencies of AM 1620 and 100.3 FM under FCC Part-15 rules.
I like Part-15 radio, even though the name ‘Part-15’ sounds like something out of the Cold War, like spy materials, Section 32 or something. Part-15 is the designation for a type of low power transmission in the rules of the FCC. Drive-in movies use these, AM campus radio stations, and these days parking lot church services under virus restrictions may use them.
Every American citizen has the right to broadcast to their neighborhood on a station under Part-15, and run the programming of their choice.
I don’t live near Saxonburg so I can’t hear the station over the air as I’d like to, but I listen on line to the smooth jazz sometimes, since it’s something we haven’t heard in Pittsburgh radio since WJJJ in the 1990s.
Boomer