Put up the tree; WSHH is all Christmas

Perhaps an opportunity to jump ahead in the annual Holiday ratings battle, Renda Broadcasting’s WSHH (99.7) has made the switch to all-Christmas for the next several weeks. Although in recent years both Wish and iHeart’s WWSW (94.5) made the flip the Friday before Thanksgiving, the competition has become fierce over the last couple of years. Wish has turned the Christmas on every weekend in November the last couple of years. 3-W-S, if not forced to flip sooner, will likely make their flip on Friday in time for Pittsburgh’s Light-Up Night on Saturday.