May 1 brings the launch of a new HD2 format for WLTJ

April 19, 2022 Off By Eric O'Brien

Radio Insight reported Tuesday that Steel City Media, owners of WRRK (96.9 Braddock) and WLTJ (92.9), is partnering with La Mega Media to launch Spanish-formatted “Mega 92.9 HD2” to serve the growing Hispanic population in Pittsburgh. La Mega owns WOXY (97.7 Mason-Cincinnati, Ohio); WVKO (103.1 Johnstown-Columbus, Ohio), and a webcaster serving Cleveland.

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1 Comment

  • Boomer The Dog says:
    April 21, 2022 at 3:08 am

    They say it’s the first in town, but I do recall a Spanish format on WWCS AM 540 about ten years ago. I wasn’t listening as much at the time and I don’t know what happened to it, but one day I tuned in and they were running a sports network, like TSN or Yahoo! Sports.

    La Mega was also on 87.7 FM, one of the TV audio “Franken FM” stations, in Cleveland and ran there for several years at least.

    Maybe it will bring more listeners to HD Radio.

    Boomer

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