Local anchor’s appearance in informercial baffling to some
March 20, 2011
I received an email from a reader – J.M. – late Saturday night:
Should this not be “paid programming” rather than “News at 10”?
First of all, the infomercial of which you speak has been airing on and off for several weeks — I believe even before Patrice King Brown retired from KDKA-TV in January. The gentleman in the infomercial is not only a real doctor, but her husband, Dr. Paul Neimroff. The only channel on which I’ve heard that this airs is WPGH-TV although perhaps it airs on WPMY-TV as well. I do believe that WPXI-TV’s Saturday evening broadcast on WPGH is only 30 minutes and therefore is followed up with infomercials such as these. And, although this may have been taped at WPGH – again, before Ms. Brown’s retirement – I don’t think any of the TV stations endorse it and that WPGH would have the proper disclaimers. To say that such a program has anything to do with the news broadcast that precedes it is silly. The informercial is produced by Mercury Media. Rob Owen even says as much in his blog of February 1, 2011.