HAZLETT: DVE’s format seems to be all things to all listeners

Terry Hazlett of the Observer-Reporter finds out what makes DVE tick in the midst of listeners talking about what they think they are hearing, opposed to what they’re actually hearing. One example is older listeners saying that DVE has a 40 artist/100 song playlist – the exact reason they tune in! Most of the songs per hour are familiar from the 60s and 70s era of rock with newer tunes “spicing” the hour. Hardcore rock listeners are seeking newer stuff. Hazlett writes, “Credit WDVE with achiving the impossible – convincing baby boomers that it hasn’t moved much from the days of original disc jockey ‘Brother Love,’ while still catering to teens and twenty-somethings.”