From the mailbag: Christmas is here! September 18, 2022 Off By Eric O'Brien “It’s Sept. 18, 2022 and I can’t believe I hear Christmas music. WLTJ HD 4 was Soft Rock now Christmas.” – Fred Eric says: Well, at least it’s on an HD sub-channel and not the main signal. Iorio Takes Possession of Butler Stations Willie is back… just over the border
Yes, at least it’s not on the main signal… YET. The Frischling’s are VERY Catholic, so I’m guessing that helped to push the HD4 into the early Christmas season. It’s the ONLY reason that I can come up with.
Really though, The Frischlings have not done Christmas music on their main signals in many years. And as I recall, one of their HD channels had a Christmas format on it for a long time. So really, it’s nothing new.
It’s like that Hills store in Robinson Town Center that used to set the entire place to Christmas in late August.