Election – good for talk; Christmas – good for Wish
January 15, 2009
The Fall 12+ ratings are out in this non-PPM market.
Talk stations KDKA-AM (1020) and WPGB-FM (104.7) are near the top during the end of the election year. KD jumps up a little higher, whether it’s a result of host changes or not it’s too early to tell. WPGB holds steady with the 6.5 it has held since the spring book. WSHH-FM (99.7) saw a jump with the all-Christmas format it began in November. WKST-FM (96.1) sees its lowest numbers in a while as WBZW-FM (93.7) saw a pretty signficant increase.
Stations seeing a new spot on the list (the first time with measurable ratings on a Book as opposed to a Trend) are WKFB-AM (770) and WGSM-FM (107.1).
(Source: R&R)
