A fresh, new look for 27 First News
February 25, 2009
After 10 years of planning and 15 years with the same light blue news set, WKBN has finally updated it’s on air look. The new set has more Earth friendly colors like brown & red. In addition, the station is now using different graphics as well as fonts to compliment the new look. They are also using the same graphics on the WYTV weather channel on 33-3. According to station sources, the upgrades were necessary and will help to transition the station into the digital age. (Could an HD newscast be far behind?) You can also see the same set used for WYFX during their hour long 10pm newscast. In addition to the new updates, the station now has a new weather website at http://www.myvalleyweather.com/ which looks somewhat like The Weather Channel at first glance.
