The truth about Christmas Music

By Eric O Brien

Pittsburgh:

The Christmas Music stunt heard over the weekend on WWSW (94.5) was to introduce the on-demand options for Christmas music on the station's website. Last year (and we must admit we forgot) 3-W-S sprinkled Christmas favorites into the regular format and increased play as time marched closer to Christmas. That is apparently the plan for this year as well. WSHH (99.7) and WLTJ (92.9) both went all Christmas last year, Wish started on Light-Up Night while Lite Rock (as it was called at the time) started on Thanksgiving. No word on whether the two stations will continue that trend this year.

In recent years, stations who go all Christmas usually gain listeners and that's always a plus for the advertisers.



Pittsburgh | one comment | Link To This Entry

Posted at October 21, 2008 at 12:55 am by






Readers’ Forum

Last year, the Chicago Lite-FM (93.9) station switched its format to all Christmas music around November 1st. At the time, station 105.9 was an FM-talk station about to switch formats. Rumors were that it was going to switch to a Fresh-FM and rival the Lite. However, prior to November 1st, a strong rumor circulated that 105.9 was going to switch to Christmas music, so Lite-FM thought they would outsmart them and switch first. The Lite switched, and a day or two later, the 103.5 station became Fresh and never went to Christmas.
Hawk (URL) - October 27, 2008 at 12:31 am

  
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