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You are reading Is Mixed Martial Arts right fit for CBS?, posted by on May 29, 2008 at 5:25 pm.

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Is Mixed Martial Arts right fit for CBS?

By Tom Lavery

National News: In what seems to be a very odd pairing, CBS will air "EliteXC Saturday Night Fights" this Saturday @ 9pm. The primetime program of mixed martial arts is a first for the usually older skewing CBS network. It's similar to fighting you would see from UFC or King of the Cage. Why would CBS go this direction in primetime? Simple: Younger viewers & more revenue. Like it or not, mixed martial arts is growing in popularity as I can see by all of the pay per view events advertised on Dish Network. It would be interesting to see the numbers of mixed martial arts to that of pro wrestling. My guess would be that fans grow out of the theatrics of wrestling & go for martial arts, which has none of the glitz WWE wrestling has.

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Posted at May 29, 2008 at 5:25 pm by

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